ILLINI LOUNGE
Marseilles, IL

Illini Lounge uses SMS to build a subscription list to advertise their weekly specials, special events, new menu items and customer loyalty rewards.

Point of purchase material are being displayed thru-out the establishment and on their company vehicle to compliment the SMS mobile marketing suite.

Flow Example:
Send the keyword “illini” to short code 444888 inviting user to join their mobile club and enter to win a free Pizza.

Sent Messages:
Ur the winner of this week’s Large Pizza. Visit Illini Lounge or Call
795-5880 & mention this code(03152010) to claim ur Pizza STOP2stop msg&data rates may apply

Illini Lounge has 24 sauces for wings, 3 new sauces are zesty orange, lime ginger and szechuan. Try them 3/10/10 and save $3! STOP2stop, msg&data rates may apply

Results:
In less than a month Illini Lounge built a SMS subscription list to over
100 plus customers and the list just keeps growing daily. Illini Lounge uses their subscription list to broadcast a text message when they have a new menu item or to give away a FREE Pizza. Illini Lounge also uses the list to broadcast special events.

Illini Lounge- Marseilles, IL 61341
www.illini-lounge.com