Cajun Connection uses SMS to build a subscription list to advertise their weekly specials, special events, new menu items and customer loyalty rewards.
Point of purchase material are being displayed through-out the
establishment along with traditional media such as Radio, newspaper,
website to compliment the SMS mobile campaign.
Flow Example:
Send the keyword “cajun” to short code 444888 inviting user to join their mobile club so customers can receive exclusive offers & weekly specials.
Sent Messages:
Text messaging From: Cajun Connection
Weekly Special- Dungeness Crab- show MSG to server and get 1 FREE cup of Seafood Gumbo.
Hrs: Th-Sat 4-9,Sun 12-6
Results:
In less than a month Cajun Connection built a SMS subscription list to over 130 customers and the list is growing daily. Cajun Connection uses their subscription list to broadcast a text message about their weekly specials along with a customer loyalty reward. Cajun also uses the list to broadcast special events.